Landing pages

A landing page, or lead-capture page, provides product or service related information. The landing page serves as the conversion path (between visitor and lead). Often, you’ll see best practices shift a bit depending on the exact purpose of any given landing page. That being said, there are a few best practices that nearly every landing page has in common.

What is a landing page?

A landing page is an important marketing tool bringing awareness to specific content and prompting visitors through calls-to-action to provide data in exchange for information, and thus can significantly increase conversions.

Uses of Landing pages

Landing pages are used for numerous reasons. Here’s an outline of some of the most common uses of lead generation landing page:

When you need to promote the launch of a product.
You want to create a base link between your company and all your social networks.
To start your internet presence economically.
To create a coupon or online promotion (via direct email).
As a notification of a future product launch.
Consultation for professional services.
Discount coupon / voucher.
Contest entry.
Free trial sign-up.
A physical gift (via direct mail).
Notification of a future product launch.
Blog Sign-up
Product Demo
White Papers / Reports
EBooks / User guides
eNewsletter Sign-up
Event Registration
Consultation service offers

Besides these uses, a landing page is also successful in generating sales leads by warming them up with essential details about products and services. This can lead to the purchase of your company product online and increase the number of subscribers for your site.

Benefits of Landing pages

A landing page is favored by many marketing and sales teams. They are a great opportunity to generate qualified leads for the sales conversion funnel. Some of the benefits of a landing page are: